PT Lautan Natural Krimerindo (LNK) participated in the Month of Education last May. As part of our commitment to contribute to education, Ikka Marissa Roberta as a representative for the Company joined the “Technopreneurship: From Idea to Impact” at State University of Surabaya (Unesa).
During the activity held by the Faculty of Education, Ikka as a Corporate Brand & Media Relations of LNK detailed the importance of branding. Through excellent branding, participants as future technopreneurs should be able to win in saturated markets.
Following her presentation, Ikka hoped participants could have a better understanding of what the market wanted. Then they should be able to identify their customers’ pain points and come up with solutions.
Ikka said this was the case with FiberCreme, a healthy food ingredient produced by LNK. Offering high fiber content and creamy taste, FiberCreme is a solution for many people who want to eat delicious food while staying healthy.
Using the right way of marketing the product, including relevant hashtags for its digital marketing activities, FiberCreme has generated generally positive reviews from its consumers.
The Technopreneurship at Unesa was attended by a total of 234 online and offline participants. Coordinator of the Educational Technology Department Dr. Utari Dewi S.Sn., M.Pd explained that the seminar was held to support students with entrepreneurial spirit.
“We hope after this our students can implement the knowledge from today’s seminar into the entrepreneurship proposals which our department will fund to turn into real businesses,” she said.
