Ellenka Professional continues to expand its presence in Southeast Asia’s Horeca (Hotel, Restaurant, & Cafe) industry through its participation in two major international exhibitions: Food & Hospitality Asia (FHA) 2026 in Singapore on April 21–24 and Food, Hotel, & Tourism Bali (FHT Bali) 2026 on April 28–30.
More than just showcasing products, both events became an opportunity for Ellenka Professional to connect directly with industry players, baristas, business owners, and hospitality professionals while highlighting the growing potential of coconut-based innovations in today’s beverage industry.
One of the highlights came during FHT Bali 2026, where Ellenka Professional proudly participated as the official main milk sponsor for the Barista Female Creation 2026 competition. Held in the spirit of Kartini Day, the competition celebrated the creativity, passion, and talent of Indonesian female baristas through a series of signature coffee creations.
Setting a New Standard for Specialty Coffee
The competition challenged participants to present signature coffee creations to a panel of professional judges, using Ellenka Barista Series as the core ingredient. As a premium coconut-based plant-based milk, the product introduces a distinct flavor profile characterized by natural savoriness and a stable, creamy texture when steamed. This makes it an ideal alternative for businesses catering to the growing consumer demand for dairy-free options.
“This initiative celebrates the remarkable potential of Indonesian female baristas while introducing a new benchmark for the coffee industry. The Ellenka Barista Series demonstrates that coconut-based plant-based milk represents the future of inclusive beverage creation, catering to diverse dietary preferences without compromising taste or quality,” stated Juwono Hartanto, Chief Commercial Officer of PT Lautan Natural Krimerindo.
Addressing the Dynamic Needs of the Horeca Industry
The strategic showcases in Singapore and Bali directly address the regional demand for reliable, high-performing ingredients. In the fast-evolving Southeast Asian market, Horeca operators increasingly prioritize flavor consistency and stringent quality assurance to maintain customer loyalty. Ellenka Professional meets these requirements by delivering premium products versatile enough for various beverage applications.
To ensure sustainable growth for its partners, Ellenka Professional provides comprehensive technical and marketing support. This collaborative approach enables businesses to optimize operational efficiency, receive expert guidance on menu development, and consistently maintain premium quality standards.
Sustained Global Expansion
Participation in FHA Singapore serves as a key entry point for Ellenka Professional to solidify its role as a preferred ingredient supplier in the global marketplace. With the Horeca segment projected to sustain steady growth, Ellenka Professional remains committed to delivering relevant, market-driven solutions. Its portfolio ranges from the functional creamer FiberCreme to a robust lineup of barista-grade products thoroughly tested on international competition stages.
